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Complete your application, pay the $149 setup fee and first $29 monthly membership, then await approval before your listing goes live.
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Merchant Sign In →The Secret Mice of Sarasota is a family discovery experience built around miniature mouse doors hidden at participating Sarasota businesses.
Each participating location becomes home to its own Secret Mouse.
Families discover the tiny door and scan its unique QR code. The QR code opens a mobile page introducing the mouse who "lives" inside your business.
By sponsoring your mouse, you have the ability to advertise on that mouse's page along with any coupons, special offers, events, etc!"
Instead of simply seeing another business, children now have something to search for, discover and remember.
The experience is designed to be simple for merchants while giving families another reason to explore Sarasota.
Your location receives its own miniature Secret Mice door and designated mouse character.
Children visiting your business search for the tiny door and discover that a Secret Mouse lives there.
The QR code beside the door opens your mouse's page, introducing the character, promote your business and include any special offers, coupons, events etc. With encouragment for families to continue searching for other Secret Sarasota Mice.
The Secret Mice are designed to create a network of family-friendly destinations throughout Sarasota.
See a Sample Business ListingFamilies participating in the mouse hunt have a reason to seek out participating locations.
New mice, seasonal changes and special hunts can give families reasons to return.
Your business becomes more than a location—it becomes one of the places children want to find.
The tiny doors create an interactive experience parents and children can enjoy together.
Families can photograph their discoveries and share their Secret Mouse adventures.
Every participating location helps create a larger network that can introduce families to other Sarasota businesses.
One initial setup fee gets your Secret Mouse moved in. A small monthly membership keeps your business part of the ongoing Sarasota experience.
One-time per location
Covers the initial creation and setup of your location in the Secret Mice of Sarasota network.
Per month / per location
Keeps your Secret Mouse active and your business included in the ongoing program, website and promotional activities.
The first ten Sarasota businesses participating in the Christmas Pilot are doing something more important than hosting a tiny door.
They are helping determine what the The Secret Mice of Sarasota can become.
The pilot will help us learn how families interact with the doors, how frequently QR codes are scanned, which locations receive the most engagement, and how the experience benefits participating businesses.
Pilot businesses may be invited to continue as Founding Merchant Locations when the permanent Secret Mice of Sarasota program launches.
Founding Merchant benefits and post-pilot pricing will be announced after the pilot results are reviewed.
The Christmas Pilot is only the beginning.
If Sarasota families embrace the experience, The Secret Mice of Sarasota can grow into a year-round discovery trail.
Future experiences could include seasonal mice, new locations, special hunts, collectible discoveries, holiday events and other reasons for families to continue exploring Sarasota.
Give a Secret Mouse a Home. Join The Secret Mice of Sarasota and become part of a growing network of family-friendly Sarasota businesses. Connect with local families and visitors through our mouse hunt, merchant directory, special offers and seasonal activities.
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