This Christmas, ten mysterious little mouse doors are appearing around downtownSarasota.
Find a door, scan its QR code, and discover the tiny Sarasota resident who secretly lives behind it.
Meet the Mice How It WorksThe Secret Mice of Sarasota Christmas Pilot turns an ordinary day around town into a tiny discovery adventure for children and families.
Look carefully while visiting participating Sarasota businesses. Somewhere nearby, a very small resident may have moved in.
Every mouse door has its own QR code. Scan it with a phone to unlock the secret page belonging to that mouse.
See who lives behind the door, learn the mouse's name and personality, then continue searching for the other Secret Mice of Sarasota.
Each tiny door belongs to a different Sarasota mouse. Look carefully—the mice chose some very clever places to live.
Secret Door No. 1
Secret Door No. 2
Secret Door No. 3
Secret Door No. 4
Secret Door No. 5
Secret Door No. 6
Secret Door No. 7
Secret Door No. 8
Secret Door No. 9
Secret Door No. 10
Ten tiny doors. Ten Secret Mice. And a whole lot of Sarasota to explore.
Visit participating locations, keep your eyes open for the miniature doors, and scan each QR code you discover.
How many Secret Mice can your family find?
There is no purchase necessary to participate in the Christmas Pilot.
This first ten-door Christmas Pilot is an introduction to the Secret Mice of Sarasota.
We want to see how Sarasota families interact with the doors, which mice become favorites, and how the experience helps families discover participating local businesses.
If Sarasota welcomes its new tiny residents, the mice may remain long after Christmas.
More doors. More mice. Seasonal surprises. New discoveries. And new reasons for families to explore Sarasota throughout the year.
A Secret Mouse could eventually move into your business too.
Participating merchants can become part of a year-round family discovery trail designed to encourage exploration, repeat visits, social sharing and local foot traffic.
Learn About Hosting a MouseThe miniature mouse doors are decorative displays. Children should not open, pull, move or remove the doors. Please supervise young children while visiting participating locations.